Top 5 Celebrity Start Up Investors 

Top 5 Celebrity Start Up Investors 

Celebrities may get a bad rep for jumping on any endorsement or sponsorship they can get their hands on, but there are a handful of A-listers proving that they have more to offer than just a pretty face. Some choose to make multi-million dollar investments, while others nurture projects through a series of strategic deals. But no matter what approach they take, all have one thing in common – they […]

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The Savvy SME – How to Leverage Interns, Freelancers and Outsourced Employees

The Savvy SME – How to Leverage Interns, Freelancers and Outsourced Employees

Navigating the SME landscape isn’t easy. In fact, according to the latest statistics, 96% of SMEs fail within the first 10 years. But that’s not to say success isn’t possible. With the right approach, you can empower your SME with a business model designed to not only unlock, but secure long-term success. At the core of this model is an unorthodox approach to recruitment. We’re talking interns, freelancers and outsourced […]

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5 Steps to Create a Marketing Plan

5 Steps to Create a Marketing Plan

As small business advocates, we hate to be the bearers of bad news. But the statistics speak loud and clear, and the bottom line is that 90% of all start-ups fail. It’s bleak, but true. So why do so many entrepreneurs crash and burn? One of the biggest reasons is that they simply don’t back their ventures with a solid marketing plan. So how can you avoid becoming a statistic? […]

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Read of the Month: “Simplify: How the Best Businesses in the World Succeed” by Richard Koch

Read of the Month: “Simplify: How the Best Businesses in the World Succeed” by Richard Koch

The road to entrepreneurial success is complex, multifaceted and at times, painfully frustrating. But according to celebrity investor and business guru Richard Koch, the secret to success is easy… Simplify. From IKEA and Uber to Apple and Airbnb, there’s one thing that 21st century ‘rags to riches’ business success stories all have in common. They simplify. The book was written in conjunction with venture capitalist Greg Lockwood, and offers fascinating […]

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How to Use Social Media to Benefit Your Start-Up

How to Use Social Media to Benefit Your Start-Up

Whether you’re Coca-Cola or a small town artisan soft drink producer, there’s no escaping the fact that social media is a wildly powerful advertising tool. With 2.3 billion users across the globe, it’s hard to ignore the massive world audience social media platforms unlock. With 92% of leading retail brands using two or more platforms, your SME categorically needs to get on-board. Want more incredible statistics on why social media […]

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Sales Tips for Non-Sales People

Sales Tips for Non-Sales People

To some people, the art of selling seems to come naturally. For those who aren’t born with the talent to sell ice to an eskimo, watching these sorts of people work their magic can be hugely intimidating. The good news is that even if you consider yourself to be seriously lacking in the sales skills department, the arts of advertising, marketing and closing sales are all things that can be […]

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How to Use Facebook Live: 101

How to Use Facebook Live: 101

Not only is Facebook the godfather of social media, but it’s arguably the most innovation driven platforms when it comes to business opportunities. In August 2015, Zuck launched the highly anticipated Facebook Live function, which opened up a host of exciting new opportunities for marketers working within all niche verticals. While the service has taken some time to gain momentum, it’s starting to cement itself as a lucrative tool for […]

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2016’s Hottest Lead Generation Trends Revealed

2016’s Hottest Lead Generation Trends Revealed

The digital marketing sphere is in a constant state of flux, with best practices not only outdated, but obsolete in a matter of months. That’s why it’s so important for marketers to stay at the forefront of the pack when it comes to maximising customer engagement with lead generation techniques. Whatever Zuck may say, lead generation still remains one of the most effective ways to fire up your business. So […]

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Stick it to Forbes! How to Be The 20% of Entrepreneurs That Do Succeed

Back in 2013, Forbes published an article spotlighting a Bloomberg statistic claiming that eight out of 10 businesses fail. Cue the sounds of capitalist hearts breaking across the globe. The article went viral, attracting global attention with its shocking 80% crash and burn rate. The statistic may be dismal, but unfortunately it’s an all too real risk for most SME owners. Which poses the question – How can you beat […]

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Video Interview with Shahzad Bhatti on how Share This Space plans to change Retail Distribution in Dubai

In a new retail world where everyone is expanding into digital territories, Share This Space goes against the trend by providing a flexible and affordable platform for brands to expand offline. We sat down with Shahzad Bhatti at their HQ in Downtown Dubai to talk about how they plan to change the traditional and established retail distribution channel. Upon entering their office located inside The Bureau Dubai, a co-working office […]

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